At the start of each client project I put together a moodboard so my clients and I can visually brainstorm together. I love pulling inspirational images from all over the place to help tell the story we are setting out to create. Colors, patterns, textures, landscapes, typography...they all have an important role to play in the design matchup. This phase in the design process helps to develop a strong direction from the beginning.
Jenn is a Waco-based entrepreneur who had a majorly successful Kick Starter launch and founded Sacred Ordinary Days. This past January she released her first day planner and is now working on the next two. After working with her on her visual branding, I knew that I wanted to share some of her experience with you guys. Thankfully Jenn agreed and I really think you will love what she has to say.
So Jenn, I do have to say, in the last two years, you have launched your new brand, created a new product and you started a podcast. How would you even describe what it is that you do? Who is Jenn Giles Kemper?
I can't believe it's been two years! I think that just goes to show how incredible your work is-- it lasts and lasts. I've done logos and branding for businesses before and I was tired of it or had outgrown it in less than two years. The work that we did together for the Jenn Giles Kemper branding still feels spot on!
When we first worked together, I was a solo entrepreneur working at home from my front bedroom-turned-office. Now I lead a small team, which includes my husband, Grant. The two of us work in our downtown Waco studio and my right-hand woman, Hayley Johnson, works remotely from Fort Worth. Sacred Ordinary Days is the business that grew out of my one-on-one coaching, consulting, and spiritual direction work. At Sacred Ordinary Days, we create modern resources for Christian spiritual formation. Our tools are rooted in ancient practices, but translated with a clean aesthetic and accessible language. We draw from the liturgical calendar, the lectionary, the daily office, and many contemplative spiritual practices.
Thus far, between all the projects you have on your plate, and the ones that have been checked off the list, what part of this journey has been your favorite?
Our liturgical day planner is still the thing that I am most proud to have created. That's at the heart of everything we do! We're currently making some small changes and improvements for the Academic Edition, which will be available for pre-sale at sacredordinarydays.com as of May 2! We'll make several more improvements when we release the 2017 Liturgical Edition this fall. I'm really enjoying the opportunity to tweak and improve our products based on the feedback of our tribe members who are using the planner so many different ways!
Ok, but there is another part of this journey that has been wonderfully challenging and cool and educational. Since the beginning, I wanted to find a meaningful way to engage in this conversation about leaning into the church calendar. I started the Sacred Ordinary Days podcast alongside my friend and colleague, Lacy Clark Ellman of asacredjourney.net. From the beginning, our goal has been to meet our listeners where they are and, essentially, host a conversation about how the liturgical calendar relates to us today and how we incorporate in into our lives. Podcasting is brand new to us, but as they say, experience has been the best teacher.
That is great! So many things to look forward to! Although you created the “Sacred Ordinary Days” planner, your days are far less than ordinary. What do your days normally look like in the world of ministry, entrepreneurship, and marriage?
First, how cool is it that I get to be both a minister and an entrepreneur through Sacred Ordinary Days? I pinch myself weekly. I'm so grateful to have found/created this work. These days my husband, Grant, and I head in to our office at Anthem Studios around nine in the morning. He's been working with our business full-time for a month and a half. It's a big change from aerospace engineering, for sure, but we're really enjoying working together and having more flexibility in our schedules. We communicate with Hayley, our designer and creative director, throughout the day via Slack, Asana, and Skype. We're in the process of hiring a few more folks, so lately we've been focused on streamlining our workflow.
Our tasks vary quite a bit day to day, and while I love the excitement and variety, I find myself looking forward to a bit more routine as our team grows and I can be in charge of less. Some days I'm recording a podcast episode or writing a script for our next video shoot. Others days I’m writing our employee handbook and figuring out how to actually build the kind of business that I desire to lead, (we’ve been working out all the details-- from work schedules to health care to pay and everything in between). The relationships with our "tribe" (our customers, supporters, people in our corner) have been such a key component. We know exactly who we're creating with and for. We talk and listen daily in our facebook group and on social media using #sacredordinarydays. I'm loving instagram and have been SO grateful for quick conversations on twitter. Seeing people share our initial launch was amazing! You could almost see different circles and networks lighting up on a map of the internet. It was very humbling to see so many strangers be generous!
Yep! Sounds like the life of a successful entrepreneur. What makes you come alive in work, ministry and marriage?
I'm an extrovert and love collaborating, so working with people whom I thoroughly respect and enjoy is a dream come true. I love the days that have a mix of creating something, refining something based on collaboration with our people, and interacting with our tribe. The idea of Sacred Ordinary Days was born out of a need that I saw in my own life, and having others connect with that need and respond enthusiastically to our solution is crazy encouraging.
The desire for life-giving relationships seems to bleed over into every area of my life. I enjoy the process of curating a hospitable home to open our home to friends and family. Grant and I share a love of cooking and eating good food, especially when we can share those meals around a full table.
Tell us what one or two things about this last year that surprised you the most. Good, bad, whatever...
The biggest surprise was the moment that my calculated-risk-taking/fiscally conservative/needs-along-term-plan husband looked up from his spreadsheets and flowcharts (yes, literally) and said "I'm ready to quit my job and join Sacred Ordinary Days full-time." Even though we'd been working towards that idea, saving and planning for it to be possible, it was still a BIG moment. I think we both expected it to be at least another 6-12 months, but things fell into place quickly and he was ready!
Oh, also there was this one time when we launched our first planner on Kickstarter and reached our minimum funding goal less than two days in. Watching such a positive response to a project that was months and months in the making was absolutely indescribable.
Since we are now well into 2016 (crazy), since launching the Sacred Ordinary Days Planner this past November, what lays ahead for you?
Our long-term vision for Sacred Ordinary Days is that a new collection will release each year, with two main launch periods (one at the beginning of the year for our Liturgical Edition and one halfway through the year for our Academic Edition). We’re also working on a Weekly Planner to complement the Daily Planner we’ve already created. Other plans for 2016 include developing a Mini-Season for the podcast (coming this summer) and writing a book proposal!
Haha wow, book proposal + JGK = thriving.
How about some advice for anyone with a big dream. What are some helpful first steps to see that dream move towards a reality?
Love this question! Invest your time energy, and money (wisely, but generously) to learn what you need to learn. If you don't have much time or money, start with a book. As you have a little more, reinvest to take some courses. And, continue to do that! The other big thing is investing in real relationships. Invest in people that you love & that love you well. Invest in relationships that could become that, too. Your spouse, your family, friends, employees and contractors. Spend time with talented creators and doers who are also kind, good humans...you know?
Keep up with Jenn and her team!
I hope you download this wallpaper graphic, and allow yourself to be reminded of the truth.
The Fall season welcomes cooler weather, leaves begin to change and the eager stirring of holidays soon to be celebrated bring a smile to most. My first fall project of the year was for Magnolia's Fall Workshop. Joanna Gaines of HGTV's Fixer Upper hosted a workshop where fans near and far could come enjoy a night with Joanna and her staff. I wanted to loosely illustrate Joanna's fresh, simple and yet "hand-touched" aesthetic that you see in her interior design throughout each piece of the marketing collateral for this event. Therefor I chose simple colors, added in some wood textures and created a few decorative graphics (wreath, leaf, and branch cluster) to incorporate throughout. The first pieces were printed cards to have in the Magnolia Market and web graphics to advertise and sell tickets online. Wether through the web graphics or the printed materials, each guest needed to be visually engaged enough to want to purchase a ticket and attend the event. Welcome packets were mailed out to each guest, welcoming them to Waco, sharing places to visit while here, and communicated the details of the event. Since these pieces were their first glimpse of the workshop, it was important that the right first impression was made. "All are welcome", "Come as you are", and " Warm relationships" is what I wanted to communicate to each guest as they looked through their packet. Once they arrived in Waco, familiar paper goods were waiting for them in their hotel room and sprinkled throughout the event. I enjoy designing work where I can be really specific to the client. Being brought in to design the pieces for Magnolia's Fall Workshop allowed me to do that.
Speaking of catering to the specific look of a client, these custom notecards are a perfect example of that. A lot of my clients have a specific style, look, and "brand"...even my brides. Getting to create paper goods that represent them or their brand that they can also practically use is a win for everyone.
Of course, at the end of the day the goal of this project was to help Stephanie get elected and grab a seat on the Waco ISD school board. (Which she did. Yay!) I played the role of creating some great eye-catching and consistent marketing material for her campaign.
From the beginning it was important that whatever she put out for the public to see needed to be noticed, relatable, and memorable. I wanted it to have a different look and feel from the typical red and blue political campaign, but not go too far out there. The first idea I came up with was to communicate her "resume" to the public using simple graphics and attractive colors so that her target audience would be visually interested and engaged. Everything I created needed to be attractive to both students in the school district, teenagers, parents and teachers. It was important that no matter who came across Stephanie's campaign material, they could relate to it in some way.
I thought it was important to have her picture and first name on everything from yard signs to direct mailers to her social media content. The reason being was in most political campaigns, the candidates are referred to by their last name, which is usually the most prominent focus, and doesn't naturally create a sense of "knowing the person". I decided to go a different direction with the vision being personal, approachable, memorable, and friendly. Therefore, we used Stephanie's first name and photo as the more prominent focus of this campaign, with the hope that it would draw people in and create more "personal, memorable" interaction. My motivation behind it was, when it came time for the public to vote (whether they knew Stephanie or not) they would be more inclined to vote for "Stephanie" – the friendly, approachable, contributor to the community that they had become acquainted with through her campaign material.
Graphic Design can imply many different things, and I am blessed to work on a variety of projects. This past week, the title "graphic designer" meant : creating playful illustrations, mocking up a website layout, editing some photography, designing a couple vehicle wraps, creating and curating the look and feel of a endowment campaign, as well as researching and presenting bid on a large project.
Never a dull moment!
Your logo is not your brand.
Your logo is not your identity.
Your logo identities your company in it’s simplest form, and what your logo means is important.
Here are a few helpful questions I ask my clients.
> What is your companies mission and vision?
> What words best describe your business?
> What do you want your logo and the elements we create to say about you and your business?
What does it need to communicate to your audience?