The Fall season welcomes cooler weather, leaves begin to change and the eager stirring of holidays soon to be celebrated bring a smile to most. My first fall project of the year was for Magnolia's Fall Workshop. Joanna Gaines of HGTV's Fixer Upper hosted a workshop where fans near and far could come enjoy a night with Joanna and her staff. I wanted to loosely illustrate Joanna's fresh, simple and yet "hand-touched" aesthetic that you see in her interior design throughout each piece of the marketing collateral for this event. Therefor I chose simple colors, added in some wood textures and created a few decorative graphics (wreath, leaf, and branch cluster) to incorporate throughout. The first pieces were printed cards to have in the Magnolia Market and web graphics to advertise and sell tickets online. Wether through the web graphics or the printed materials, each guest needed to be visually engaged enough to want to purchase a ticket and attend the event. Welcome packets were mailed out to each guest, welcoming them to Waco, sharing places to visit while here, and communicated the details of the event. Since these pieces were their first glimpse of the workshop, it was important that the right first impression was made. "All are welcome", "Come as you are", and " Warm relationships" is what I wanted to communicate to each guest as they looked through their packet. Once they arrived in Waco, familiar paper goods were waiting for them in their hotel room and sprinkled throughout the event. I enjoy designing work where I can be really specific to the client. Being brought in to design the pieces for Magnolia's Fall Workshop allowed me to do that.
Speaking of catering to the specific look of a client, these custom notecards are a perfect example of that. A lot of my clients have a specific style, look, and "brand"...even my brides. Getting to create paper goods that represent them or their brand that they can also practically use is a win for everyone.