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Cedar Gandy
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Partnering with your organization to create strong, professional marketing collateral

Begins Here
 

As the founder and visionary behind Cedar Gandy (aka business owner), I am passionate about finding solutions for my clients in creating professional and cohesive marketing collateral and visual branding. Our work is fueled by partnering with our clients to create intentional design that supports their goals and overall success.

I’m Haley, and as a graphic designer I've been creating visual branding for organizations for 10 years, and founded Cedar Gandy in 2014. My passion for thoughtful design, along with gratitude for this gift the Lord has given me, has allowed me to "never work a day in my life". 

I look forward to discovering solutions for your organization.

 
 

Follow Along @cedargandy

Partnerships are a huge deal. Picking or joining the right team is a thoughtful and vital decision on any project. Asking questions and presenting ideas to help ensure the team is on the page, and headed in the same direction is all part of the process. When working on a project, whether it be a magazine or annual report, to a company's rebranding, I always believe consistency is of the utmost importance. The image of the brand suffers if there isn't consistency across a company's various marketing platforms, and or even in the team's vision. Consistency speaks value, quality, and trustworthiness to your audience. Working with @jessbarfield to create the visual branding for amazing ladies @birds__bees was a great choice by all, reiterating that taking the time to put the right team together, is worth it. We hope you find a team to support and cheer you on through your “parenting process". #typography #logodesign #clientgoals #corporate #corporatemarketing #marketingcollateral #visualbranding #layoutdesign #graphicdesign #cedargandy #PublicationDesign #brandmessage #marketing #wacographicdesign #printdesign #texasdesigner
We aren't made to be alone. In work, business, family, life, etc. Community creates an opportunity for change, growth, and encouragement. Another goal for @birds__bees is to help parents see that they can easily be prepared, encouraged, and equipped for conversations that are deemed hard or dreadful, and the @birds__bees community the perfect place for that. Creating visual branding and photography that was light, fresh, airy, approachable, and interactive quickly became part of the strategy for this project to help support that goal. One fun, and thoughtful detail, for example, is the honeycomb pattern. The pattern creates a playful, "light-airy" element for the visual branding, which also represents the joining of parents and communities who are building something together for a common purpose. Proof that a simple element can be both visually fun and visually meaningful. With podcasts, videos, workbooks and more, gather up your community this summer and dive into the @birds__bees conversation and experience the change for yourself! #typography #logodesign #clientgoals #corporate #corporatemarketing #marketingcollateral #visualbranding #layoutdesign #graphicdesign #cedargandy #PublicationDesign #brandmessage #marketing #wacographicdesign #printdesign #texasdesigner
One goal in partnering with organizations is to see change happen. Yes, of course, from a visual branding standpoint through what we create together, but also in the interactions organizations have with their audience. Understanding client's goals at the onset of a project is a critical part of the "purpose behind creating" collateral in the first place. One of the goals for @birds__bees is to help encourage parents to see and understand the simple, yet the powerful impact that exists when talking to their kids about sex in a healthy way. Knowing truth sets us free, so for this part of the project, "truth" needed to be shared with the goal to empower change. Not letting stats do a number on you or your family, but rather be empowered to be the change you want to see in the world. Follow @birds__bees to start taking simple, powerful steps that create change. #typography #logodesign #clientgoals #corporate #corporatemarketing #marketingcollateral #visualbranding #layoutdesign #graphicdesign #cedargandy #PublicationDesign #brandmessage #marketing #wacographicdesign #printdesign #texasdesigner
Simply put, after staring at and editing cake photos for 4 weeks, you bet I made a cake once this issue left my desk on it’s way production! 😋🍰 Enjoy a few of my favorite spreads from this issue and the amazing people behind their stories. Happy 160th Birthday @baylorlinefoundation ! #editoraldesign #editoral #typography #corporate #corporatemarketing #marketingcollateral #visualbranding #layoutdesign #graphicdesign #cedargandy #PublicationDesign #brandmessage #marketing #wacographicdesign #printdesign #texasdesigner #bayloralumni #magazinedesigner
As designers, taking the time to rethink and restructure content and layout, usually leads to progressive iterations. For this celebratory issue, I wanted to rethink the way we were presenting the traditional TOC, and instead create sections throughout the magazine that allowed readers to pause. Almost like an invitation to enter and connect with the articles and stories that would follow not only in this issue but, also in the issues to come. Creating three sections in the magazine also allowed the editor to sequence content in a new and fresh way. What's one way you could rethink the content on your next project? #editoraldesign #editoral #typography #corporate #corporatemarketing #marketingcollateral #visualbranding #layoutdesign #graphicdesign #cedargandy #PublicationDesign #brandmessage #marketing #wacographicdesign #printdesign #texasdesigner #magazinedesigner #designmagazine

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