VisualBranding// MarketingCollateral// BrandConsulting

Your company’s visual branding is the first impression to your potential client or customer, so let's get to solving your design dilemma.

first impressions begin here

As the founder and visionary behind Cedar Gandy (aka business owner), I understand some of the complex challenges companies, small businesses, and brands face. In fact, it is what makes me passionate about finding solutions for my clients.

I’m Haley, I’ve been a graphic designer for 9 years, and founded Cedar Gandy in 2014.
My work is fueled by partnering with my clients to create intentional design that supports their goals and overall success, my love for great design, along with gratitude for this gift the Lord has given me, has allowed me to "never work a day in my life".

I look forward to finding solutions for your business, and solving your design dilemma.

Follow Along @cedargandy

The use of foiling with a custom die never gets old to me. The pop of color, texture and added dimension brings paper and print together like no other. Prepping files for the upcoming issue this week, can’t wait till it goes to press.

#goldfoil #presscheck #offsetprinting #letterpress #graphicdesign #bayloralumni #visualbranding #texasdesigner #graphicdesign #cedargandy #wacotexas #PublicationDesign #MarketingCollateral

The design of this article was inspired by the amazing photography captured by Professor Curtis Callaway @cwcfineartphotography. His work and story seem “effortless” yet at the same time, are filled with every bit of intention with no detail overlooked.
curtiscallaway.com

#wildlifephotography #graphicdesign #bayloralumni #visualbranding #texasdesigner #graphicdesign #cedargandy #wacotexas #PublicationDesign #MarketingCollateral

The use of visual elements whether icons, illustrations or photos, can help better communicate the story or message you are trying to tell.

Give them a try on your next project.

#graphicdesign #PublicationDesign #texasdesigner #graphicdesign #cedargandy #wacotexas #visualbranding #MarketingCollateral #brandmessage #branding #marketing #illustrator #vectorart

Create a path that will keep them engaged.
Content can get heavy and bulky - good design lightens it up.
Good design keeps your customer/target market/audience/members wanting more.

#graphicdesign #PublicationDesign#texasdesigner #graphicdesign #cedargandy #wacotexas #visualbranding #MarketingCollateral #brandmessage #branding #marketing #goodtype #whitespace

Often this is what the start of my creative process looks likes. Content, notes, little sketches, lots of reading and research.... I know, I know not super creative or fun looking.

However I found that before I can fully create, a foundation has to be laid. I need to fully understand “where we going”, “where have we been”, and “what the goals are”. Not only does this help bring direction to each project, it also helps me to see creativity in different ways.
On projects like the Baylor Line Magazine which is content heavy, sometimes the organization of content is the most “creative” part, and so worth the time it takes on the front end.

#creativeprocess #graphicdesign #visualbranding #texasdesigner #graphicdesign #cedargandy #wacotexas #PublicationDesign #MarketingCollateral #brandmessage

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