Well...I have entered Martha Stewart's "American Made" contest! Im stoked, how fun is this!? Pray that Cedar Gandy makes it through! Follow me here and here!
Painting this morning : a Berber Village
Who's paying your bills?
SimpleBills is a Waco based company servicing many university markets across the nation. They are the roommate utility billing service specializing in the student housing market. SimpleBills brought me on board to give their marketing materials a fresh update and to create a few new pieces. The same brand message still needed to be communicated but in a new way visually, so I gladly stepped up to the plate. I was able to modify some of their main graphics for a cleaner aesthetic and add some new colors, textures, and photography. SimpleBills does a great job of getting the important information and facts out there in a very direct way, and I wanted that simple yet direct communication to transfer through the design as well. Each piece needed to fit into the "design family" I was creating yet separately appeal and target corporate properties as well as engage students and parents. My goal was to design new marketing material that is easy to comprehend and engaging to look at, while also captures the attention of the target market. I really enjoyed getting to create a 22 page booklet that shares the story both visually and conceptually of how SimpleBills got started and how to take advantage of their services.
I love getting to be apart of each clients business and story, a relationship that keeps going project and project.
The Kindred Launch Party
Pure class, fun, excitement and community, The KINDRED a Waco Wedding Collective has officially launched! It was a joy to see how countless businesses in our community gathered together to make this beautiful night unfold. Gorgeous floral arrangements – delicious food & drink – impeccable service – handcrafted creativity – hospitality – photography to capture every second of entertainment – and people in our city coming together to enjoy community. Stay tuned as we keep you updated on what's next. You can visit The Kindred Waco to view our online book, contact our featured vendors, view photos of the night, and stay in the loop.
ooey-gooey grilled cheese - yes Please
Who doesn't love grilled cheese – and gourmet at that?! Well I definitely do. So besides hoping to score some free grilled cheese with this logo, I wanted the Cheddar Box logo to be fun and simple, yet still sophisticated. Cheddar Box features a healthier menu, with local, artisan ingredients. They also cater to special dietary needs leaving you with a lighter "full tummy." The owners of Cheddar Box wanted "A logo that makes you feel like a big ball of sunshine just walked up to you and handed you an ooey-gooey grilled cheese."
Some of my first sketches and iterations were more playful with a bit of whimsy added in. I wanted to find a way to illustrate the fun, youthful side of grilled cheese into the logo, without it being too much – finding that balance can be tricky. Although my client and I did gravitate towards some of those initial concepts in the beginning, when it was all said and done, one more round of revisions was needed to meet my client's vision. We didn't want to loose the fun, youthful, comfort food feel, so we decided to use some of those initial concepts and carry them throughout the rest of the brand and marketing pieces in addition to the logo.
Now doesn't all this brainstorming and talk about grilled cheese make you want some!? How about you head over to Waco, Texas, for some delicious, ooey-gooey grilled cheese and indulge in some comfort food without feeling too guilty.
New Branding : Sneak Peak
Here is a little sneak peak of the work I have been doing for Jenn Giles Kemper's new look. Full post coming soon!
Summer Learning in Color
Someone I know is turning 4 this week, so naturally I was inspired to make a few things!
Custom Stamps
Custom stamps are not only popular and fun to use, they are also completely practical. Whether it's a logo stamp for your business, a personal address stamp, or a fun graphic, the creative options seem endless! This stamp is completely custom, no purchased fonts here!
I wanted the Medlin's stamp to be uniquely them, so I asked Leslie to hand write her address. I then converted into a graphic and...walla! This is the only one like it!
Along with the "thank you" stationery created, each person who finds this charming letter in their mailbox will know how much thought, and attention went into each detail.
