Man oh man, not only is he hilarious in a very dry and witty way, but he has years of experience, and is full of wisdom and truth when it comes to viral marketing. He talked a lot about ethics and integerity when it comes to this world of take, take, take, consume, consume, consume, post, post, post. I recommend listening to his podcast, not only to laugh, but also to grow and be challenged.
Here a few takeaways I jotted down, which are also worth sharing :
FOLLOWERS /LIKES/GOING VIRAL
- You want the RIGHT views/followers - numbers don’t matter
- Find the RIGHT views/followers, which platforms is your audience on?
- Viral = EVOKING EMOTION (funny, heartfelt, unexpected, etc.) which means people
REACT or share it. People SHARE emotion
- Viral/Going Viral means nothing unless it’s effecting your bottom line/costumer base
MARKETING ETHICS/CONTENT THEFT
- When you aren’t giving credit, you are taking credit (photos, quotes, content)
- Integrity is NOT a renewable resource, once it’s compromised you don’t get it back,
SO give credit where credit is due on the content that you are posting about and sharing
- Don’t be the FIRST to put content out, be RIGHT first
- Always think : “Is what I’m about to do going to be worth it” integrity wise,
will my “comments” shut someone or some business down
- Market to others, the way you want to be marketed to